In a time of ever-improving technology, the use of e-mail, cellphones and computers are all designed to make us more efficient and productive. However, there is one factor that still remains the most valuable tool in our arsenal of sales tools – our voice.

The following is excerpted from an interview with Mechanical Engineer Nate Sroka of Ipsen USA.

Having graduated from Purdue University with an ME degree, I have been working in manufacturing for 15 years – 10 of those dedicated to heat treat.

After spending two years as a retail sales associate and five years handling industrial equipment telephone support calls, it became abundantly clear that the experience one creates for their customer can be even more important than having the fast/easy solution.

In today’s marketplace, from the start of a college education to the day we retire, change is inevitable. The science of heat treat has been around for over 100 years.

Customer Relationship Management software, or CRM as it is more commonly known, has traditionally been recognized as a sales tool.