IoT in combination with digital twins, AI-powered service organizations and equipping users to service their own assets are key trends impacting the service industry, predicts Mark Brewer, IFS global industry director for service management.
25% of Asset-Intensive Companies will Adopt IoT and Digital Twins to Optimize Service by 2020
The Internet of Things (IoT) and so-called “digital twin” technologies are poised to have a huge impact on the service sector by reducing costs, maximizing data analytics and extending the life span of products. Previously, when an elevator broke down, the customer would have to phone up a service engineer reactively. This approach is highly inefficient as the individual engineer may have little idea what is wrong with the equipment, leading to a low first-time fix rate and a disappointed customer.
With IoT sensors, the asset or machine becomes “smart” and is placed at the center, sending data back to the service center and enabling diagnostics to determine issues that may arise in a day, week or month. It is no surprise that predictive maintenance is where the big benefits are first realized from IoT by asset-intensive companies wanting to optimize their service efforts.
Now let us add in the concept of digital twins, which represents physical objects in the digital world. Previously, the manufacturer’s knowledge of a product stopped once it left the factory. But now, via the feedback made possible through IoT, you can start to learn the usage, behavior and performance of these products in the real world and even make engineering changes to improve them over time.
This is a hugely important shift that helps complete the feedback loop, leading to smarter product design, more efficient service and better-performing products. You can even monitor customer usage patterns in order to modify or remove unpopular features over time. Such an approach is already being applied in the automobile sector, where connected cars send back huge amounts of data to be analyzed and used to engineer better machines going forward, as well as alerting when and where faults may start to appear.
The good news is that it can also be applied retrospectively to legacy products. Construction machine manufacturer Caterpillar has plenty of equipment that is 10-20 years old. But it has been able to fit them with smart sensors to measure tire pressure, temperature and oil levels. It is a win-win for customer and service organization alike – minimizing equipment downtime, enhancing product development and improving service efficiency. The approach is said to have saved Caterpillar millions of dollars already.
AI-Powered Service Calls to Double in 2018
AI-powered voice assistants represent a second major opportunity for service organizations in 2018. Many calls into a service helpdesk are uncomplicated queries, like establishing opening hours or determining when an engineer is due to arrive, which means they are simple enough to be answered by a bot. This drives significant potential for companies to connect AI-powered voice assistants behind the scenes to enterprise software with capabilities such as self-service diagnostics or scheduling optimization engines to automatically offer appointment slots. This can make businesses more effective and lighten the load for a stretched contact center agent workforce.
One company that is addressing this market is Amazon, which recently launched Alexa for Business to employ Alexa in organizations across the world. We can expect this to be a catalyst for the deployment of voice-activated service calls in the coming years. This AI-powered approach is going to get increasingly important not just in terms of the quality of service you can deliver, but in the context of growing skills shortages in the industry. Looking further forward, not only will Alexa provide services to the end user, but think of how a voice-activated step-by-step maintenance procedure could be of tremendous value to a service engineer – “Alexa, what is the next step after removing the motor assembly?”
Self-Servicing to Grow by 50% by 2020
We are also going to start seeing a lot more augmented reality (AR) experiences used to put the customer in control of operating or servicing their own products. Just think of a Nespresso machine or a Dyson vacuum cleaner. Both companies have invested significant sums in helping consumers – with the aid of their smartphone and a QR code – to access visually overlaid step-by-step instructions on usage and repair. The same kind of model could be applied to more complex systems within an industrial environment, including engines, boilers or even an entire manufacturing line, providing detailed and highly customized plans for users to work from without any of the superfluous information usually found in manuals. This raises another benefit: AR experiences do not require language translation.
This AR vision shares many of the same benefits as the IoT, digital twin and AI approaches previously listed. It will help maximize the time of a limited pool of service engineers but also create a better customer experience. Many consumers would rather perform their own routine fix than take half a day off work to wait for an engineer, for example. We can’t underestimate the Apple effect here. With AR being built into iOS handsets, it’s only a matter of time before the firm democratizes and monetizes such capabilities via an intuitive, user-friendly platform. As well as downloading apps and music, think of downloading an AR experience.
How to Get There in Reality
There is clearly plenty of opportunity to drive a better customer experience, but for organizations to reap the benefits a few things need to happen. It is important not to think of vanguard technology as an end goal in itself. First, make a value-based business case for any new approaches. That might mean wanting to increase first-time fix rates, offer new outcome-based contract types or simply reducing costs by ensuring engineers are only dispatched when strictly necessary.
Once you have established the business case, you might need to break down traditional organizational siloes between engineering, design and service. An AI assistant or AR experience is only as good as the engineering data you are able to populate it with. It works two ways, though, as the feedback from product sensors will help R&D teams design and build better products going forward.
Ultimately, you need the people, processes, data and systems all optimized to capitalize on these emerging approaches and reap the full benefits.