When Fortune magazine’s “100 Best Companies to Work For” issue hit the streets in February, I decided to put together a column with several ideas about how we can make our companies better places to work. For new companies, this is particularly important because (according to Bloomberg) 8 of 10 new businesses fail within the first 18 months.
For those of you with established companies, that threshold has been successfully crossed, but the next challenge is engaging employees and making your company a place they want to work. According to a Moneymagazine survey, 70% of people are not engaged in their current job. Sounds like quite a challenge, which is complicated by the fact that different generations seem to value somewhat different things in their search for a good company.