Industrial Heating Consults … with Itself
As it has been for several years, Industrial Heating’s editorial focus in April is consulting and training. With an eye toward providing you with the most relevant information possible, we decided to “consult” our website analytics to see what is being viewed most often on www.industrialheating.com. We also wanted to show who is “consulting” with our website and from what parts of the world they are visiting.
Thanks to the wonders of web technology, we are able to analyze every detail of our website, from what is being visited to how often and for how long. This information is extremely beneficial because it shows us what is most important to you, our faithful readers. We can also learn more about who is accessing our website and how they are getting there (search engines).
To give you an idea of the kind of traffic our website receives on a monthly basis, let’s take a look at January 2014. The first month of the year saw 14,869 unique visitors and 40,053 page views.
Let’s take a closer look at a broader sample. From July 1, 2013-Jan. 31, 2014 (the timeframe the following data is based on), 54% of visitors to our website were from outside the U.S, further proof that Industrial Heating truly is the international journal of thermal technology. The countries that visit our website most often? India is the leader by a wide margin, with Great Britain and Canada virtually tied for second. As evidence of our popularity in India, Google India referred almost 8,000 visitors to our site in those seven months.
As for the 46% of U.S.-based visitors, California had the most – and it wasn’t even close. Pennsylvania was second, with almost 2,500 fewer visitors. The rest of the top five: Ohio, Illinois and Texas with Michigan not far behind.
But what are people looking at when they visit our website? It probably comes as no surprise, but Dan Herring’s The Heat Treat Doctor column had the most page views – behind only News – over the aforementioned time period. Between his monthly column and his weekly blog on The Experts Speak section of our website, Herring generated more than 15,000 page views. The Heat Treat Doctor is obviously a valuable resource to many readers. As for feature articles, the most viewed topic was Heat Treating, which was followed by Process Control & Instrumentation and Vacuum/Surface Treating.
Even more interesting is exactly what people are reading. We’re able to break down how many times a particular article is viewed. Here are the top-5 featured articles of 2012-2013, followed by the top-5 columns, on our website (based on page views):
• Microstructure of Ferrous Alloys (2001)
• Calculating the Heat of Combustion for Natural Gas (Combustion Concepts)
• The Do’s and Don’ts of Field Failure Analysis (The Heat Treat Doctor)
• Sigma-Phase Embrittlement (The Heat Teat Doctor)
• Quench Cracking (The Heat Treat Doctor)
• Stainless Steels: Heat-Treatment Techniques (The Heat Treat Doctor)
To really show how popular these articles are, one must consider only one was published last year. Two were published in 2011, and two were published over a decade ago (2001). Interestingly enough, the top three columns here were the top three most viewed overall on our website.
Industrial Heatingis a magazine, however, not just a website. So, it’s important that we also consult with readers of our print product. And it’s interesting to see the similarities between the mediums. According to our 2013 Reader Preference Profile, readers of the magazine are most interested in articles on heat treating and process control, much like our website. And again, not surprisingly, they prefer The Heat Treat Doctor over any other column. Studies like these are valuable because they tell us what you want to see more of in the magazine, which (according to the study) is induction heating.
Consulting with the analytics available to us will help improve the products we offer – both online and in print. If you have any suggestions on what we can do to make Industrial Heating better, please let us know. IH