The use of additive manufacturing (AM) with metal powders is a new and growing industry sector with many of its leading companies based in Europe. As a result, the European Powder Metallurgy Association (EPMA) has decided to launch a new sectoral group called the European Additive Manufacturing Group (EAMG). Its objectives will be fourfold: to increase the awareness of additive-manufacturing technology, with a special focus on metal-powder-based products; to enable the benefits of joint action, through research programs, workshops, benchmarking and exchange of knowledge; to improve the understanding of the benefits of metal-based AM technology by end users, designers, mechanical engineers, metallurgists and students; and to assist in the development of international standards for the AM sector.