Social media is the craze these days. The question is, “Is it relevant to the thermal-processing industry?” For those of you shaking your head “no” right now or thinking the equivalent, keep on truckin’ because chances are very good that your disinterest in social media will not hurt you in the short-term or intermediate-term future.
But there are some interesting applications of social media that
may surprise you.
For example, did you know that if you search “heat treat” on
YouTube, 525 results appear? A large percentage of these are industrial in
nature. However, you will have to skip over a good number of “Zeno Heat Treat –
Acne Miracle” videos to get to the truly industrial applications.
Eurotherm has a pretty active YouTube
channel that you can access by going to www.youtube.com/heattreatandbeyond.
Other notable YouTubers are Inductoheat (www.youtube.com/inductoheatinc),
Inductotherm Corp., (www.youtube.com/inductothermcorp), Ipsen
(www.youtube.com/ipsenheattreatnews), Rex Heat Treat
(www.youtube.com/rexheattreat), Solar Atmospheres
(www.youtube.com/solaratmospheres) and a whole boatload of one-offs dealing
with how to heat treat knife blades and/or gun barrels.
Heatingalso has a YouTube channel
(www.industrialheating.com/ihmagazine) with over 45 videos available for
viewing – some technical, but the vast majority are business and/or promotional
I gave a talk one
year ago dealing with social media to a furnace manufacturer. At that time,
there were essentially zero companies using YouTube in the thermal-processing
industry. Today, it is catching on. By my estimation, YouTube holds the
greatest potential to be useful to thermal-processing professionals. Industrial
Heating will continue to work on organizing and clearly presenting
video content provided by the industry. Stay tuned.
social-media tool with reasonable applicability for the thermal-processing
industry is LinkedIn (www.linkedin.com). If you have not already, you should
create an account and then join the “Industrial Heating” group on
LinkedIn. It is a great place to connect and meet industry people you might not
otherwise know. LinkedIn is more business-focused than Facebook, but it can
serve the same networking purpose – keeping people in touch with each other and
helping them do their jobs better. If you have a LinkedIn account, you can joinIndustrial
Heating’sLinkedIn group by going to
media includes Facebook, Google+ (a new kid on the block) and Twitter. Let me
encourage you to take advantage of Twitter this month. Here’s how.
During the ASM Heat Treating Society’s Heat Treat Conference and
Exposition, Eurotherm, in cooperation with Industrial Heating, will be
sponsoring “Twitter Screens.” There will be large-panel TV screens posted
around the exhibit hall where Twitter users can post their comments to be read
by all passers-by. In addition, if you can’t make it to the event, you can
follow the Twitter feeds onIndustrial Heating’swebsite …
even if you aren’t a Twitter user. At the bottom ofIndustrial Heating’shome page (www.industrialheating.com), you’ll see a graphic like the one shown
here. This “Twitter Widget” will scroll the Tweets, and you can keep up with
what is happening at the show – what’s good, what’s not so good and what is
media is not for everybody. But for those of you that are so inclined (and the
numbers are growing), please feel free to participate in the first-ever Twitter
event. If you want your comments to be posted to the aforementioned Twitter
widget and Twitter Screens during the show, be sure to use the following
#hts2011 (you must include the #). For example: #hts2011 This heat treat event
is the best in years.
It doesn’t matter if the hashtag is first, last or in the middle,
as long as there is a space before and after. It will be picked up and appear
on the widget. This is an excellent opportunity to experiment with social