John Wiley & Sons Inc. (headquartered in Hoboken, N.J.) released Handbook of New Product Development, 2nd Ed., edited by Kenneth Kahn, George Castellion and Abbie Griffin. This 640-p resource provides a comprehensive, updated picture of what managers need to know today for effective new product development. Concise, map-like detail serves as a compass for managers, offering practical information pertaining to every stage of the product-development process; from idea generation to launch to the end of the life cycle. Price: $100.
Product Development Handbook
March 4, 2005