Environmental Analysis

Earth Day - Hype, Hindrance or Helpful
Can it provide insight for business planning?

Competing in today's global economy requires businesses to approach challenges and issues from a best management practices perspective. In many instances, it is a prerequisite for management planning that we scan the business environment for Strengths, Weaknesses, Opportunities and Threats. Often referred to as a SWOT analysis. This process, if completed effectively, allows a company to expand traditional conceptual horizons in order to view their product and/or service as part of a larger system that impacts society and is gradually impacted by society over time.

It is difficult for many of us to put aside our pre-conceived notions and listen to what we consider to be opposing viewpoints. However, by doing so, we acknowledge the diversity of reasoning and opinion that ultimately effects how many successful businesses develop strategies and plan their course of action.