Zircar Ceramics, formerly part of Zircar Products, Inc., Florida, NY, has appointed ASA Sales, Inc., Torrance, CA, as its exclusive distributor/representative in the company's western territory. This appointment, according to Zircar's Vice President David Hamling, is being made in an effort to provide its customers with a local source of high quality thermal insulation, high temperature heating element products and technical support. As part of this arrangement, Zircar and ASA will establish a West Coast inventory of Zircar's products. ASA is now responsible for California, Nevada, Arizona, New Mexico, and the country of Mexico.